The aesthetics of a retail store can really change the way you feel about a brand, from colour to ambiance, the mood is set by visuals. So without further ado I’d like to some of the most visually pleasing beauty stores in London that are definitely worth a visit.
Charlotte Tilbury, Westfield
The Charlotte Tilbury store in Westfield, named ‘Charlotte’s Beauty Wonderland’ for its truly dazzling and glamorous nature will leave you feeling like a movie star. With the house brand’s logo engravings placed upon a striking plate of gold and 80s styled astro lighting, the store front sets the scene. As you step inside you are enveloped by a sense of romance and allure; the sparkling atmosphere representing all things beautiful. For makeup lovers, this place is a dream; starring the ‘hot lips kissing wall’ and golden angel wings dangling elegantly from the ceiling, plush velvet sofas and gleaming silver surfaces.
KIKO, Regent Street
KIKO opened its flagship store in Regent Street on the 23rd November 2013, and we have loved the brand aesthetic ever since. This store takes a dynamic look at beauty, and is defined by its clean black surfaces, marble floors and eccentric colour wheel. A truly modern, luminous store, slates of white marble are embellished by every single lipstick, nail polish, eyeshadow and lip gloss you can imagine in every colour under the sun. Innovation, creativity and futurism are fused to establish this magnificent store.
Liberty London, Regent Street
Located inside the iconic Tudor building designed by Edwin T. Hall is Liberty of London. Liberty London is synonymous with good taste and luxury, and provides a cosy and decadent place for beauty lovers to indulge. The decadent beauty hall exudes opulence, exhibiting beautiful curves, colours and textures, fantastically high ceilings and intricate rooms which fit flawlessly within the theatrical architecture of the building. The perfect destination for the avid beauty lover, Liberty London sells edited and hand-picked cutting edge fashion and beauty cult products all under one beautiful roof.
Located on the Kings Road, Orico is an organic skincare store and offers a beautifully clean, peaceful shopping experience. The floor space is modern and clean, decorated with orange plants and delicate wording upon the walls, separating products in to different categories ‘body’, ‘baby’, ‘gifts’ and ‘skincare’. The products – sat upon glass table tops – are simply gorgeous and the air is permeated with organic floral scents; a shopping experience like no other.