Designer collaborations. Never before have two words caused such conflicting opinions in the fashion industry. Whilst some see it in a positive light as it bridges the gap between couture and the high street, others view it negatively as a money making machine that produces poorly designed knock offs. Therefore, when Agyness Deyn’s second collection for Dr Martens was launched in stores this week, a part of me was highly skeptical to see how she would make this collection different from her last. However, it appears as though the model turned fashion designer, who changed her birth name of Laura Hollins to Agyness Deyn to be more memorable, has once again proven to be unforgettable, though this time it is Deyn’s fashion designs that have left a lasting impression.
Unlike her first range for the brand, which landed in stores last August and embodied more of her personal style featuring an oversized parka, various crop tops and the Dr Martens Aggy 1490 boot, her 2013 collection is very different. Although certain pieces like the denim biker jacket and the t-shirt which features a print of her very own eyeballs would not look out of place in her androgynous eclectic capsule wardrobe, it was her summer dresses, use of sequin embellishment, tailored shorts and take on the 90’s Dr Martens sandals caused me to look twice at this designer collaboration collection.
The collection, which became available to buy on February 5th has been strongly influenced by Japan’s world famous Harajuku Girls. In contrast to her previous collection that had quite a niche target market, her use of bow detail and feminine patterns mixed in with her eccentric style allows her collection to have a wider appeal. Deyn also acknowledges this, as she stated that she envisioned her collection being worn by “girls who are confident and have a strong personal expression of style and identity in the way that they dress”.
Although, I am unable to picture myself wearing the open toed sandals and dresses during this frightfully cold February, come late spring and summer, myself, along with hundreds of others, will be walking around in Deyn’s collection. However, in similarity with Karl Lagerfeld’s 2004 30-piece collection for high street store H&M, which sold out in hours, I have a feeling that this collection will follow suit, which is why I advise you to buy now and wear later.
It seems as though there is nothing Agyness Deyn cannot do, and whilst she will always be known to many for her success as a model, she is continuing to make headways in the fashion industry. One thing is for certain, this girl from Manchester has definitely come a long way from where she began, working in her local Fish and Chip shop.
By Hattie Lee