So called ‘fast fashion’ doesn’t mean you have to compromise on either quality of the items themselves, or quality of the working environment for those making them and this is something that London-based fashion brand Nobody’s Child believes, practices and upholds. A brand with admirable qualities, that doesn’t feel the need to shout about them as the clothes speak for themselves.
Building the brand and the facilities to work from were considered with an ‘us’ approach in mind; how can we successfully create today’s clothes without impacting our tomorrow? It’s their communal mindset that set the solid foundations of this growing brand, presenting themselves as an expression not only of the fashion trends of our time, but also the rising values of a generation.
“We want to produce clothing that we can be proud of and that you can feel good about wearing. Great looking, great quality fashion. Fashion that’s fast, but not throwaway. That’s what’s important to us” – Nobody’s Child
For a brand that only launched in 2015, Nobody’s Child is mostly self-sufficient. With a relatively small team they successfully control major production processes in house – they dye their own fabrics, design their own prints and make their own garments, with a self-confessed hate for unnecessary waste.
The creative aspects of Nobody’s Child are curated here in their London studio, where you’ll find a team of designers, stylists, photographers and social gurus working to deliver the visual aspects of the brand, while the clothes are carefully crafted in factories across the UK, Europe and Asia.
One of the most attractive features of this brand, which sets it above its peers, is how it visually represents it’s clothing using lifestyle blogger styling and a wider social commentary on their social channels to subtly tell it’s audience what it intends to do, without focusing on making a one-time sale. It’s a brand that genuinely wants to understand its audience and produce quality items that continue to serve a purpose.