Here at Semple we adore conscious fashion; we source only the finest materials for our dress collection, working closely with our clients and designers to create bespoke, made to measure pieces. So, when we heard of Reformation we immediately fell in love with this like-minded online clothing brand.
It was in 2009 that former model Yael Aflalo dreamt of leading and inspiring a sustainable fashion movement and nowadays Reformation is a brand to be proud of, with their pieces adorning women the world over.
Every Reformation collection is limited edition and each piece takes 12-18 months from design, sketch and production before it’s released. Reformation is a cult success story, whilst staying true to their sustainable sourcing and responsible production processes they have achieved an elite and loyal following.
Not only are Reformation conscious of the environment, they’re also conscious of the way women feel and how they wear clothes, with this in mind each garment is designed and made to empower and fit correctly. Aflalo is aware that most people buy clothes because they want them, rather than it being solely about sustainability, so making their garments gorgeous is a must! How they do this? They present the collection to their staff – made up of mostly women in their 20s and early 30s – and poll the most popular pieces.
Reformation is all about understanding where your clothes are coming from without compromising on quality or style. Click on any of their garments online and you’ll find the information on its carbon and water footprints, but the question is, will this ultimately affect your decision to buy? Maybe not, however this transparency gives the you the control and the responsibility to make informed purchases. Undoubtedly a step in the right direction for conscious fashion.
So #jointhereformation and shop their collections now.