“Yesterday I was clever, so I wanted to change the world. Today, I am wise, so I am changing myself.” – Rumi, 13th Century Persian poet and Islamic scholar I am in the business of looking at women and their bodies. I am not a doctor, personal coach or stylist. I measure women’s aspirations and...Read More
As I sat on the plane I marvelled at how I was on my way to New York with Uma, a Semple client. What began as a throw away remark while we were having an indulgent coffee after a ‘bootcamp’ gym session one Saturday, turned into brand Semple arriving in New York during Fashion Week...Read More
As I work in our Covent Garden atelier on a marketing tactic to introduce Semple dresses to more women, I am distracted by a voice on the radio mentioning online shopping. Two years ago I wouldn’t have been so interested but now a good deal of my time is spent thinking about why women buy...Read More
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